Elle Ginter is a NYC-based director and writer. She tackles less-than-easy topics to create work grounded in universal truths with a visually stylized edge. Her male and female characters convey internal struggles or hopes that challenge cultural norms and seek to draw out conflicted emotion from the audience. Her stories often reveal quiet bravado grounded in raw, narrative and at times surrealistic moments. Elle seeks to give the marginalized a voice whenever possible. This is seen in her work with former survivor of torture and human rights activist Souleymane Guengueng, men and women paralyzed in late stage Lou Gehrig's disease, and parents whose children were born prematurely, commissioned for Pampers' World Prematurity Day ad. Her most prominently viewed project to date is a Why We Wake, a narrative tackling depression and PTSD.
Through 2017 and 2018, Elle's work has been consistently featured on AdAge, LBB Online, Creativity-Online, Harpers Bazaar, Shots, Film + Music, and more. She was recently selected as one of thirteen directors globally for the DGA and AICP's Commercial Directors Diversity Showcase and one of thirty emerging directors worldwide for SHOOT's 14th Annual New Directors Showcase.